Fast Flip GoogleGoogle Labs has been very active lately. The most recent service launched in Google Labs is Fast Flip, a visual version of Google News that encourages serendipitous discoveries. "Fast Flip is a new reading experience that combines the best elements of print and online articles. Like a print magazine, Fast Flip lets you browse sequentially through bundles of recent news, headlines and popular topics, as well as feeds from individual top publishers. As the name suggests, flipping through content is very fast, so you can quickly look through a lot of pages until you find something interesting," explains Krishna Bharat, the man behind Google News.
The homepage shows thumbnails of the news articles and clicking on the thumbnail loads a screenshot of the article. You can't read the entire article in Google Fast Flip, so you need to visit the original source. The service shows articles from a small number of sources, including BBC News, New York Times, Newsweek and Slate. The nice thing is that you can quickly go to the next preview by clicking on the blue right arrow or by using the right-arrow key. The service provides recommendation based on the articles you read, you email or explicitly like. There's also a mobile version optimized for iPhone and Android phones. The previously rumored Google news site “Flipper” is in fact launching today as “Fast Flip” in Google Labs. But maybe it should be called Google Skimmer because it permits people to move very quickly through lots of visually rich news pages from dozens of partner publications. According to the Google Blog Post:
Fast Flip is a new reading experience that combines the best elements of print and online articles. Like a print magazine, Fast Flip lets you browse sequentially through bundles of recent news, headlines and popular topics, as well as feeds from individual top publishers. As the name suggests, flipping through content is very fast, so you can quickly look through a lot of pages until you find something interesting. At the same time, we provide aggregation and search over many top newspapers and magazines, and the ability to share content with your friends and community. Fast Flip also personalizes the experience for you, by taking cues from selections you make to show you more content from sources, topics and journalists that you seem to like. In short, you get fast browsing, natural magazine-style navigation, recommendations from friends and other members of the community and a selection of content that is serendipitous and personalized.
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