Saturday, September 5, 2009

unexplained phenomenon

unexplained phenomenon

„unexplained phenomenon“ Google Doodle but no one really knows what it means. If you click it, you get the unexplained phenomenon search results page. Germany also has it’s version of the Doodle called „Rätselhaftes Phänomen“ which pretty much translates to unexplained phenomenon. Google Russia also has it’s version called „необъяснимые явления“. Surely the US will soon get the unexplained phenomenon Doodle and more and more people are about to get crazy about it’s meaning. Is it a gag? An experiment? A self-reference? Is there someone at Google laughing at us? I don't usually post about Google's doodles, but this one is special. Google's homepage has an interesting doodle that shows a UFO and links to the search results for [unexplained phenomenon].

The doodle is self-referential because many people will think that the doodle itself is an unexplained phenomenon. In an apparent effort to drive skeptics temporarily insane, search engine Google today began featuring a new doodle with a UFO which, when clicked, takes users to a search for "unexplained phenomenon." The search itself brings up a list of sites purporting to discuss paranormal phenomena, many of them doing so in an unquestioning way. Google, which is traditionally science-friendly, undoubtedly has a reason for this move. If it is an experiment in viral marketing, it appears to be working. As of 9:04 a.m., "unexplained phenonemon" was the number one search item on the U.S. search site. The phrase is a reference to "All your base belong to us," a mistranslated phrase from a Japanese video game that became a joke spreading virally across the internet in 2002. A video of the opening shot from the video game "Zero Wing" can be seen below.

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