Jesse Holley

Jesse Holley got the phone call from a friend in the athletic department at the University of North Carolina, he thought it was a joke. The friend told him there was a reality show in the works in which the winner would get a spot on the Cowboys' training camp rostHolley, who played four years at North Carolina before brief stints with the Cincinnati Bengals and British Columbia Lions of the Canadian Football League, was working for a security monitoring company and selling cellphones.

At 25, he believed his football carOn Monday night, Holley, a wide receiver who was a member of the Tar Heels' 2005 national championship basketball team, was anointed the winner of Michael Irvin's 4th and Long on Spike TV. His prize is the 80th and final roster spot when the Cowboys report to training camp in San Antonio on July 28.

I didn't give the show much thought at first," Holley said in an interview. "But it was a chance and the more I thought about it..Holley is listed as 6-3, 215 pounds with 4.5-second speed in the 40-yard dash. Irvin said that in addition to his physical abilities, Holley is one of the quickest learners he has seen. "He'd pick up things immediately," Irvin said. "If I am a coach and I see him implement something right away, I know I have a player."