Monday, February 23, 2009

Inspiration Cafe

Inspiration cafe, no matter how you slice it was providing a ton of inspiration to people last night. The cafe was featured in an ad (directed by Helen Hunt) for TrueNorth snack products. Kinda crazy stuff how Inspiration Cafe became such a buzz overnight. I did a recent search for the phrase and found out that this place actually does job training as well! Cool stuff indeed…and inspirational.
Lisa Nigro is the founder of the Inspiration Cafe in 1989. She is the subject of an inspiration 60-second commercial airing in the Oscars 2009/ Academy Awards. This was the press release about "Lisa Nigro and the Inspiration Cafe" "After receiving thousands of entries, the TrueNorth(R) nut brand announced today that it has selected the inspirational story of Lisa Nigro, founder of Inspiration Cafe, to be featured in a 60-second commercial directed by Oscar(R)-winning actress Helen Hunt."
While I'm certain that Chef Tom wasn't in the drawing room when this ad was crafted, one local restaurant sprang to mind when I saw the wire contraption that was the object of scorn and ridicule, a place that gets a lot of press and fanfare and whose chef has a lot of name recognition in the industry (and who also is a huge Diet Coke fan himself) sprang to mind. In related news, Inspiration Cafe was featured in an ad (directed by actress Helen Hunt) for TrueNorth snack products that also aired last night.

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